This was a branding project, which was developed over a
reasonably long duration of time. The development came in stages, and was
re-visited multiple times, adding new elements of type and colour. Sangria Kong
is a young, independent Hip Hop producer based in Leeds. As part of his
self-promotion, he required a logo, which could be created as stickers, placed
on cassette tape covers, vinyl sleeves and work on online platforms such as
Soundcloud and Bandcamp.
This was a really enjoyable brief, which allowed for a lot
of creative freedom. The name Sangria Kong had multiple potential
interpretations. As I was free to do what I wanted with this brief, I thought
it would be fun to express Sangria’s experimental sounds with his broad
interest in culture. I explored different typography from around the world to
form a basis of inspiration for my own design.
The final logo took a fun, experimental and characteristic
direction. It was beneficial thinking about the different contexts or ways the
identity could be applied. I considered branding an entire night for Sangria
Kong, with cups of sangria and stickers to give out to people at different
events where Sangria Kong was playing a dj set. Unfortunately, due to time
restraints I thought it was best to just focus mainly on the design concept.
This was a fun brief to attempt. I felt that the design did
the client justice and effectively communicated his personality. I would have
liked to push the brief a lot further. It is definitely a project, which I am
planning to develop in future.
No comments:
Post a Comment