Rox Vox is an independent jewellery company, which was originally intended to function as an online business. As I am still fairly new to web design and with little experience in online business, I thought this would be a good opportunity to push the Rox Vox brand further. Following on from the original packaging ideas, I began thinking about different ways the Rox Vox identity could be presented.
In terms of design, I started thinking about:
-Logo
-Colour scheme
-Typography
-Tone of voice
-Audience
-Background
The identity needed to be effectively applied to the following collateral:
-Invitations to a jewellery sale
-Flyers to promote the event? - if there is time
-Event Poster
-Jewellery tags
-Packaging
-Boxes - laser cut?
-Vinyl for window or wall display
Additional considerations included:
-Information about the background of Rox Vox.
-Jewellery sale - date & time?
-Where will the sale take place?
-How will the jewellery be priced?
-Design an effective key for jewellery pricing.
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