During the beginning this project I was struggling to come up with a concept which I thought would stand out from previous attempts. I wanted to steer away from the common focus on directly encouraging people to recycle through educational methods such as listing the facts and environmental benefits of recycling. It was then suggested to me that I look into recycling at festivals. As I am a festival-goer myself, this was something which instantly appealed more to me.
Although many festivals use various recycling strategies and systems, the amount of landfill could still be reduced if new tactics were put into place. Put more simply, I wanted to think about ways in which recycling could be presented to people without the long-winded factual element, and make it more of a natural activity.
Following on from this, I began looking at images of existing approaches to recycling at festivals. Amongst the various scenarios, I came across this image of a large structural 'SB' type structure in the process of being filled with empty aluminium cans. The result of these cans being collected and compressed into the letterforms creates a strong visual impact full of colours. By doing this, the rubbish becomes an appreciated piece of art, as opposed to a pile of wastage.
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| Recycling at 2014 Southbound festival |
This inspired me to consider waste as art, whether it be typographic or image-based. Transforming waste into a live art structure could encourage people to recycle without being weighed down with the tiring information about changing the world through recycling - something which a lot of people find time-consuming and time-consuming.
By making an interactive message driven through the act of recycling, people could use this as an alternative to going out of their way to do so instead of treating it as general. The intention would still remain the same - raising awareness of the benefits of recycling, however the benefits would be described visually through a typographic structure or image as opposed to written information.
The written information could then be accessible for people who were interested in more details, but instead of forcing it on people, it would be an optional extra - intentionally preventing unnecessary extra waste from people who were maybe not interested in the first place.
The results of the success of this re-brand plan would then be measured by the amount of interaction with the target audience whether it be in a festival environment or placed in the middle of a city. The growth of interaction would show the growth of saved wastage, causing people to get involved and feel good about themselves, or just to help people looking to get rid of their waste.
As development, this process could then work as a recycling project in itself. When the installations are at full capacity of waste, they would be transported to a recycling unit. The structure would then be replaced with a new form, either type or image. This would hopefully encourage people to discover the new result through interacting with the project and contributing their rubbish.
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