Yamaha: Kando Research

KANDO

Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.

........

global.yamaha-motor.com
For over 50 years, Yamaha Motor group has endeavored to create diverse value through products and services since its founding.

We have worked based on three ideas which constitute our “Corporate Philosophy”. One is our “Corporate Mission”, that is our core identity, values, purpose and visionary goals. The second is “Management Principles” - the guiding management principles for achieving our corporate mission. The third is “Action Guidelines”, the guidelines each individual should follow to realize our corporate mission.

Being the “Kando* creating company” is our goal to “offer new excitement and a more fulfilling life for people all over the world”. We strive to use our ingenuity and passion to realize peoples' dreams and always be the ones they look up to for “the next Kando*.”

A few extracts from the Yamaha Corporate Philosophy:

Corporate Mission_

+ Yamaha Motor strives to realize peoples' dreams with ingenuity and passion, and to always be a company people look to for the next exciting product or concept that provides exceptional value and deep satisfaction.

Management Principles_

+ To continue to produce value that moves people, we must remain keenly aware of the customer's evolving needs.
We must strive to find success by always surpassing customer expectations with safe, high-quality products and services.

+ We must build a corporate culture that encourages enterprise and enhances corporate vitality. The focus will be on nurturing the creativity and ability of our employees, with an equitable system of evaluation and rewards.

+ As a good corporate citizen, we act from a worldwide perspective and in accordance with global standards. We must conduct our corporate activities with concern for the environment and communities and fulfill our social responsibility with honesty and sincerity.

Action Guidelines_

“Acting with Speed”
+ Meeting change with swift and informed action

“Spirit of Challenge”
+ Courage to set higher goals without fear of failure

“Persistence”
+ Working with tenacity to achieve desired results, and then evaluating them

........

Yamaha Logo Explained_

Yamaha's logotype, featuring the combination of the tuning fork mark and the Yamaha logo, was established in 1967 when the tuning fork mark was standardized. Following a period in which the tuning fork mark was not used, the company unified the logotype to the one used today.

In 1898, one year after the establishment of Nippon Gakki Co., Ltd., forerunner to today's Yamaha Corporation, the company decided to use a tuning fork as its corporate mark, with "a design featuring a hoo (Chinese phoenix) holding a tuning fork in its mouth" as the trademark. Since then, after undergoing a variety of changes that paralleled the growth of the company, the tuning fork mark was finally unified in 1967.

The symbol of the Yamaha brand is the Yamaha Logotype.
The Yamaha Logotype has its origins in the Romanization of the name of Yamaha’s
founder, in combination with tuning forks.
The three tuning forks show the strong bond between technology, manufacturing, and
sales, the fundamental elements of Yamaha Corporation. At the same time, they represent
Yamaha’s vitality, which enables it to continually grow out to the global community (the
circle) from a core of music and sound. They also imply the harmony of three basic
elements of music, namely, melody, harmony, and rhythm.
Purple has long been considered a noble color both in Japan and in other countries, and
with its elegant and serene image was adopted as the color most suited to Yamaha’s
business activities, which feature music and musical instruments. One of the reasons to
use violet was its rarity value; few other companies choose to use violet. Yamaha refers to
the color used to symbolize Yamaha as “Yamaha Violet.”

Source: xchange.yamaha-europe.com
 

 

........