DBA (Design Business Association) set us a brief to work in
groups of 4-5 to develop a concept encouraging people to invest in the North.
The brief wanted people of all ages to see 'the North' as a Brother to London,
highlighted the benefits of moving their businesses or lifestyles to Northern
grounds. The title for the campaign had been previously decided to be 'Capital
North'. For this project I worked with Isabel Tanner, Ellen Setterfield and
Laura Bruce.
We decided to brainstorm our own ideas in preparation for DBA’s
return. Issy and I spent the first day with DBA coming up with a logo and
identity for the DBA brand. We had been encouraged to think about ‘the big idea’. We had a very productive day as we have always worked
well together. Due to Ellen and Laura being absent, there was a lot of pressure
for us to produce the same amount of work of work as the other groups, who were
working in teams of 4-5. However, we were really proud of the work we managed
to produce regardless.
In reflection, I'd say this was one of the least organised projects. Due to my placement falling
right in the middle of the development time, and my mac also breaking, I felt
as though I was unable to contribute as much as I would have liked to. As we
were all very busy during this time, there was not enough time to arrange group
meetings where we could all attend, so the ideas were not as well developed as
I feel they could have been. We received a mixture of feedback after presenting
to DBA. They were particularly positive about our icon, including that it was
one of the best they had seen all day. They also complemented Laura’s choice of
imagery for the HS3 train mockup. However, we were questioned on out choice of
maroon and Helvetica. It was suggested that this was slightly outdated for a
project set in the future.
I found this brief challenging
due to a lack of organization at times. However it was a beneficial experience
designing work for an external brief and hearing first-hand professional
feedback on our design process from start to finish. It was a good confidence
building experience to stand up in front of a group of professionals to present
our ideas.
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