Monday, 9 March 2015

Portfolio Surgery

Projects I want to include at this stage:

-Design for Print Manual - 2nd year
-Comma American Diner - 2nd year
-Hip Hop Vinyl Collection (CoP2) - 2nd year
-Liam Smith Logo - 2nd year
-Hip Hop Coasters - 3rd year
-216 Branding - 3rd year
-Rox Vox Jewellery - 3rd year
-Yamaha (competition brief) - 3rd year
-Intern Brief - Merrimen Brewery? - probably just for website - 3rd year
-Intern Magazine - Extend this project -3rd year
-Fellies - if finished? -3rd year
-Beyond Travel - 3rd year


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Feedback:

-Revisit Patch mark and brief - could the logo/icon be adapted to be more appropriate for the project. Experiment with stencil fonts or more three-dimensional typefaces to fit the theme of type structures/sculptures. The concept is strong but the visuals do not effectively convey the desired message to its audience.

-The Rox Vox brief could benefit from a sense of online presence to expand its purpose. Professional photos of the jewellery would help to inform users of the type of jewellery and work as a good accompaniment with the brand identity. Adding images and web presence will give more clarity and context to this project.

-Experiment with different locations and angles when photographing the hip hop coasters. Consider a birds eye view or photographing the set of coasters as a stack. Alternatively you could ask local bars if you could photograph the coasters on a bar top to put them into context and show them in use - e.g; with a bottle placed on top of the coaster, or in a pile next to the till. In order to get the lighting right for this, you would probably need to consider using a tripod in order to steady the camera properly in a dim-lit environment. The location and photography style will really help to enhance this project.

-The concept for the Comma American Diner is good. It might be worth reconsidering the colour palette. As the style of the character used for the logo has been inspired by 1950s America, maybe try using the pastel tones from this era. This would ensure more consistency throughout the project.



Research:

-Lee Goater - Magnetic Postcards
-APPFULL


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The portfolio surgery was a really useful guide to understanding my own portfolio. Although I felt I could have been far more prepared, I was able to show a range of projects which I was intending to include. The portfolio discussion has made me feel more aware of the finer details such as layout, project information - not to include too much text, and photographic content. The feedback has also made me aware of the difference attention to detail will make to the overall impact of the portfolio.

The key advice I have taken from this is to ensure the photographs are taken at high quality. The photographs need to also consider the best setting and elements to enhance each project. This includes thinking about different locations or surroundings, which could put certain projects into context and make it easier for viewers to better understand and appreciate the different concepts behind every brief.


anatomy-of-autonomy - Lee Goater

From the website - more about 'Anatomy of Autonomy' exhibition by Lee Goater:

Faces, the Anatomy of Autonomy, is a fun and interactive exhibition of graphic art for everyone.

‘Faces’ is an ongoing personal project by Lee Goater. Started in 2012, Lee created ‘responsible magnetic street-art for sharing’ and anonymously distributed 180 polaroid sized magnets around the UK. Working with a restricted pallet, eight different characters were initially created to represent different genders, ages and cultures. Surprised by how the different characters were interpreted led Lee to further question the idea of self.

Throughout October, the ‘Anatomy of Autonomy’ exhibition takes ‘Faces’ into its second phase. The Exhibition aims to question the difference between who we are and how we are perceived.
Do people perceive us the way intend?
Are we the same person to our friends and families as to our colleagues and acquaintances?
Are we the same person in the actual and virtual worlds we occupy?
Do people make assumptions about and judge us at face value?


At the end of the day, are any of us really that different?



Lee Goater's magnetic postcards are a fun interactive art project. The concept is definitely one I will consider when revisiting my American diner project. I particularly like the idea as a way of engaging young children with art and creativity. This would work well as a feature on the disposable kid's menus I previously designed for the submission last year. 

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