DBA Meeting No.3

NOTES

- The chosen colour was maroon/burgandy as this is a warm and earthy colour, but also because it is the colour of Mother Nature.

-Our ‘big idea’ is to ‘illuminate the negative’ and replace it with investment, growth, development and quality of living in the North. Hence the use of negative space in out logo/icon. The posters show the most specific example of this through a lowered opacity with vibrant images of each city being partially exposed.

-The logo is clear and easily recognisable. It would work internationally - something which is important when encouraging new members of society to invest. The icon represents financial growth and higher quality of living.

-Look North.