Kando Final Boards & Submission

This concept has been created to function as a universal symbol of the Japanese word “KANDO”, meaning for the heart “to be deeply moved”. The symbol consists of two downward facing hearts. They are facing downward to suggest a sense of deep movement. The two hearts placed next to one another form a capitalised ‘M’. This M represents M for Music and also M for Motors.

In order for this Kando identity to be shown in context, this project took the form of a poster campaign. Through the use of the Kando logo and bold imagery, the concept has been produced as a series of four posters. The posters intend to celebrate and raise public awareness of the two separate fields of Yamaha - Yamaha Music and Yamaha Motors.

There a are two poster styles; one with the Kando identity as the prominent feature, and with more focus on imagery. The change between a keyboard and a motorbike is reasonably subtle. This is to encourage people to look more carefully at the campaign and experience Kando for themselves.

Screenshots taken from the final Yamaha submission on the GDAY (Graphic Design Award by Yamaha) Website are shown below.